Product designer 6+ YOE, leverage user research, data, behavioural insights, and growth design to create experiments and solutions
Passionate about growth design in SaaS
Some recent achievements:
Led 35 CRO experiments with a 20.46% D2C subscribers uplift in Perlego
Designed a page number navigation input in the Perlego eReader with a 17% feature adoption rate
Created a new acquisition channel for Perlego
Featured projects
What I bring to the table
(in the words of others)
Product Design Lead & Accessibility Advocate, Perlego
"Mahshid stands out as an excellent product designer, fuelled by a robust growth mindset. She doesn’t settle for the current state, and identifies areas for enhancement and actively pushes for continuous improvement in our ways of working."
Growth Squad Product Manager, Perlego
"Through our projects together, Mahshid has shown to be crucial to our success and team effect. As a Growth Product Designer, she tackles Conversion Rate Optimisation, organic growth, and accessibility, which are crucial to EdTech startup success."
Senior Product Designer, Perlego
"Mahshid is a talented product designer who is passionate about identifying user pain points and finding ways to align them with business objectives. She always tries to go above and beyond the status quo and strives to find innovative solutions that can benefit both the users and the business."
Arshiya Asadi
Front-End Developer, Partoads
"She is a dedicated team member who tries to understand the technical side of the product and discusses layouts and technical restrictions."
Product Designer, User Researcher, Partoads
"Mahshid is a highly disciplined and detail-oriented individual who is always up-to-date. She is an avid learner and is always eager to gain new insights and knowledge, which she applies to her work."
Arman Hooshyar
CEO, Partoads
"She put the business acumen she gained from her degree to good use at work and is good at communicating effectively, and addressing problems."
